Helena Pires

Professional with more than 10 years of experience in corporate communications and legal marketing, working alongside Brazilian and international law firms to strengthen their positioning, visibility, and reputation.

Throughout her career, she has held roles at multinational companies and leading communications agencies, including Votorantim Cimentos, Raízen, Trama Comunicação, and Machado Associados. Her experience includes strategic planning, corporate communications, content strategy, channel management, and the development of institutional and internal communication campaigns.

At Arabia, she serves as an Account Executive, leading the strategic planning and day-to-day management of the agency’s client projects. She is responsible for coordinating teams, setting priorities, ensuring the quality of deliverables, and aligning every initiative with each client’s business objectives.

Her work is distinguished by the ability to translate complex legal matters into clear, relevant, and market-oriented communication strategies. She focuses on consistency, strategic positioning, and thought leadership, helping law firms build lasting authority through differentiated and purposeful communication.

She holds a degree in Public Relations from Centro Universitário Belas Artes de São Paulo and a degree in Business Administration from Fundação Getulio Vargas (FGV).