Arabia Comunicação | Legal marketing specialists

Legal Marketing Specialists

Helping law firms become market-leading brands.

Talk to a specialist

+20%k

years of experience

+18%k

countries where we support law firms

+15%k

lawyers served

+700%k

media placements in 2025

+98%k

of our clients are ranked by Chambers

We are a legal marketing and public relations agency dedicated exclusively to law firms, with more than 20 years of experience serving the Brazilian and international legal markets.

We develop strategic positioning, visibility, and media relations initiatives that help law firms strengthen their reputation, expand their market presence, and create new business opportunities.

In Brazil, we work alongside many of the country's leading law firms, helping them build strong brands, increase media visibility, and establish lasting market recognition in a highly competitive legal environment.

Internationally, we support law firms in more than 18 countries, helping them achieve regional and global objectives through market intelligence, strategic communications, and solutions tailored to local market dynamics.

Paula Arabia

CEO & Business Development

Professional with more than 20 years of experience in communications and legal marketing. She spent nine years at Mattos Filho and also led the marketing and branding function at ASBZ, advising leading law firms on positioning, reputation, and strategic growth.

Expertise

Helena Pires

Account Executive & Legal Rankings Specialist

Professional with more than 10 years of experience in multinational companies and communications agencies, including Votorantim Cimentos, Raízen, Trama Comunicação, and Machado Associados, specializing in corporate communications and legal marketing.

Expertise

Tommy Pisini

Creative Director

Professional with more than 15 years of experience in graphic design and visual communication, having worked on major events, trade shows, and for leading media organizations.

Expertise

Danúbia Braga

Head of Public Relations

Journalist with more than 10 years of experience as a news anchor, reporter, and producer at leading Brazilian media organizations, including CNN Brasil, SBT Repórter, Grupo FSB, and Grupo Jovem Pan.

Expertise

Paula Soraia

Client Services & Content Strategy

Professional with more than 20 years of experience in marketing and communications, with a career built at organizations including EY, Grant Thornton, BVA, and WFaria Advogados.

Expertise